According to content marketing research, a blog post is a surefire way to attract traffic on your landing pages and sharing on social media with advanced techniques is an insurance of good conversions. Let’s learn ways to promote a blog post on social networking efficiently.
Ways to Acquire Traffic
For a website owner or a marketing campaigner, there are multiple ways to acquire traffic and convert them into money. For instance, organic traffic through SERP ranking, direct traffic from the repeated visitors or the web surfer who had acquired links through different ways, e-mails, RSS feeds, and the most important is referral links on the web.
Today the most auspicious referral links come from the social media where marketers have placed links on various social networking sites. If you want to share links of your web pages directly on social media, you will do it once or twice because web page content is statistic in nature in the most cases and hardly updated.
If you are intended to reap more from the blog post by sharing on social media, there are some effective and proven ways to achieve the same.
#1: Create Pitch from Alluring Portions of the Blog Post
If you have created a trendy post and need to mention on social media more than once, the title is not in the effective way to do so. Therefore, extract the alluring portions, important mentions (Like tools, services, etc.), and highlighted quotes from your blog post and use them in the social media content preparation for tweets, FB updates, Pinterest description, etc. Thus, you will upload content on social media with uniqueness.
#2: Re-Share Relevant Popular Posts with Your Own Attachments
If you have written a blog post and you find some posts are popular and relevant to your own post, re-share those popular post albeit, with your own post links in it so you can get attentions of the big audience of those popular posts towards your own posts too.
#3: People Love to See Data So Share It
If you look at the statistics, articles with digits embedded in the titles have more shared. Therefore, if your blog posts have room to include data and convert them into the visual presentation formats like graphs, charts, etc.
Thus, when you will share the title of the blog post with digits and link appears with data presentation/images like graphs and charts, people entice to click on the link and visit your post. You can share multiple images in multiple updates and secure more audience each time.
#4: Coauthor with Known Entity
If you invite a famous blogger or an entity belongs to your niche or in the subject of the post and coauthor the post with them, you will earn certain benefits. The most attractive one is acquiring the vast combined audience of both of you.
#5: Re-tweet or Re-share Everyone Who Shared Yours
This seems courteous when you share or tweet the content who are sharing your content on social media. It has one obvious benefit and it is earning the goodwill of those who already care you and your content. Thus, they will keep continue sharing your content in future and give reach to the big audience they cumulatively possessing.
Of course, there are other ways to promote effectively your blog post on modern social media network and social media team at Inter Group can leverage those in your favor if you set with them for a digital marketing project.