Holiday sales are crucial for many retailers with an online presence. Therefore, focusing on earlier shopping, email marketing, mobile commerce and site performance are surefire ways to reap the most from the holiday season of the current 2015 year. Let’s learn how to reap the most from the current holiday season.
Holiday Seasons & Shopping
If you look at shopping data closely, you will find that holiday season in US, Europe, and Australian regions begins long before Black Friday or Cyber Monday. Online shopping data reveal that nearly 25% holiday shopping for Christmas is accomplishing in the US before Halloween.
The same is true for other regions and their holiday seasons. For instance, Eid gifts in GCC regions. This clearly indicates that online retailers should wake up earlier for promotional offers and prepare their marketing campaigns advance in a month or more.
Market experts predicate that online retail sales across the globe will grow more than 14% in 2015 and trends will keep continue for coming years. Therefore, investing on e-commerce marketing may prove highly rewarding for startups to SMBs. Among the many Internet marketing techniques, email marketing is considering as the most effective one and with the highest ROI.
Holiday Email Marketing
Creating and executing email-marketing campaigns demand time and resources. Therefore, if you want to streamline the e-commerce email campaign throughout busy holiday season you have to:
- Set a visual calendar in advance before a month or more
- Develop or select email templates for multiple usages
- Learn lessons from the previous experiences and use contact lists of the past years
In order to prepare a visual calendar for email marketing for e-commerce, you need to consider certain info to include such as email themes aligned with the nature/type of holiday, email content accordingly, depicting start or expiration dates, defining audience, defining deployment size, etc.
These advance preparations avoid the last moment rush to launch the campaign during busy holiday seasons.
Email templates or themes are a surefire way to lure and engage email reader in email marketing for e-commerce. Therefore, preparing well-designed templates in advance may serve you better. However, most of the Email Service Providers are offering various ready to use and customizable email templates/themes for the subscribers in order to avoid involvement of email designer and developers.
Thus, you can take advantages from those offerings and customize templates according to your needs and the nature of your business. If the customized templates are not actionable or with responsive themes in order to be mobile friendly you should immediately rush to email developers for further assistant.
Another thing is the seasoned email developers test email themes and templates across the various browsers and email clients using Email on Acid or Litmus like platforms. If you are using email templates provided by the ESP services, they will include some code into the HTML in order to redirect links and host images. Therefore, their performance is not seamless across the different platforms and browsers.
If you are a wise email promoter or marketer, you should keep memories intact for the past year experiences and based on that you should learn lessons to implement the present year campaign.