Due to pigeon effect, local SEO is still crucial for enterprises, which are operating with local branches yet managing global image intact. For such enterprises and even big businesses, Snack Pack listing is important for local SERP as well in adding cumulative effects on global SERP. Therefore, businesses and their SEO should know how to stay in Snack Pack listing that are now only three and yield maximum ROI.
Need to Focus on Local SEO
Enterprise SEO strategists are focusing on the high readership, high authority links, and ever-expanding social media influences. Unfortunately, they hardly try to catch local SEO impacts on their global SEO even though they have enough budget and resources to do so.
No doubt, local SEO is not seemingly lucrative in terms of conversion and business managers look at the big picture of the global audience. However, Pigeon effects are focusing ranking factors on local SEO because if a business is not reliable and strong at local level, how it would be successful at global level and who trust the brands without solid footprints on their own lands.
These are simple business logics that provide enough supports among the business communities, which have several local branches dispersed across the nations or regions. At other hand, trends of location-based and personalized SERPs are becoming obvious with each algorithm update.
Reasons to Favor Local SEO
It is an established fact that people and Google both love personalized SERPs because, in most of the cases, users are in search of the business located in their areas and trustworthy at first place. Moreover, businesses in the vicinity offers several advantages including low shipping charges, honest and know previews, adopted to the local cultures and regional needs, etc.
These are the reasons for that one US-based users never like to visit an e-commerce or brick-to-click storefront located in the UK unless the product is digital and the brand is global. That is why known brands opening their branches in several locations where high conversion is a possibility.
Moreover, if your website or web storefront is optimized solely for the national audience and national SERPs, you may miss the trains of local exposure and hence hits or clicks from the local audience. Fortunately, at local levels, very few competitors are strong enough to withstand against the global companies or businesses. Therefore, it is easy to gain top positions for global players.
Google is offering an exclusive service for local businesses in the form of Snack Pack results where some top ranking businesses are gaining their places according to their rankings in local search algorithms and local competitions. Unfortunately, recently Google has withdrawn long list from seven Snack Pack results to only three results due to mobile user experiences issues with long list scrolling.
This ultimately turns into the stiff competitions among the local SEO rankers and they are now hard-pressed to secure their positions in Snack Pack results using the latest local SEO practices. If we closely examine the efforts of successful Snack Pack rankers, we can say that following SEO practices are practically viable and efficient to gain good visibility in SERPs through Snack Pack.
External Local Listing
If your business has local branches or offices of any size on different countries, cities, or towns you can easily leverage Google+ local business listing with location validation process through your local branches. Once you verify Name, Address, and Phone number (NAP) of your local locations and infusing the same on the Google+ profiles or business pages, your chances are high to get easy exposure in Snack Pack.
On-Site Local Citations
It is better you include your NAP data on the all web pages of your website or e-commerce store and let bots create relevancy with your local external listing of your business in Google+ profile or business page. You can do it through footer, header, or sidebar citation techniques.
If you don’t have any local branch hence unable to list your Google+ page locally, you have still chances high if provide local NAP of your business affiliate, partner, friend, B2B customers, agents, sub-dealer or even a retailer with good relationships as your own local support point and cite those NAP data on-site to win listing in Snack Pack.
Inter Group like smart and seasoned digital marketing agency can help you in this regard and let your business have ranked in Snack Pack of your desired local SERPs at affordable rates and with enough flexibility.