If you advertise with programs such as Google AdWords, you will pay for every time someone browsing the internet clicks on your advertisement. This will take them to your landing page, at which point it you will try to turn your potential customer into a client. Pay-per-click landing pages are important because they help your visitors decide if they are interested in paying for what you are selling. There are a lot of things you can do to help encourage people to buy what you are selling.
The first thing people are going to notice when they click through to your PPC landing page is if the site looks reputable. There are a lot of scams out there and many people do not want to get involved. To convince your potential clients that your business is legitimate, you will want your landing page to look professional. There are several things you can do to make pay-per-click landing pages look credible. Avoid animated graphics, make navigation easy, and keep your site readable. If your site is too cluttered or hard to navigate, people will leave just because they cannot find what they are looking for.